Indonesia
BATU CITY (October 14, 2020) – Prof. Mas’ud Said, PhD, Director of Universitas Islam Malang’s Postgraduate Program, underscored the importance of team management at a Coordination Meeting on Social Media Management held for Communication and Information Office (Kominfo) staff from regencies and cities across East Java. Held at Hotel Orchid in Batu City, the event followed strict health protocols.
Prof. Mas’ud noted that the Communication and Information Office was among the first agencies to draw the attention of East Java Governor Khofifah Indar Parawansa. Under the direct guidance of Deputy Governor Emil Elestianto Dardak, D.Sc, the office has since developed a Big Data system and a Command Center.
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The Professor of Government Studies went on to outline the office’s development goals: building a big data infrastructure, establishing integrated information management, creating a unified information system, and digitizing public information, all aimed at meeting citizens’ demand for information through digital channels.
Prof. M. Mas’ud Said, MM., PhD delivering his presentation
He also stressed the need for synergy across agencies and institutions. “Government work demands administrative discipline, grounded in applicable regulations regional and gubernatorial ordinances supported by clear roles and functions,” he said.
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Once a team is in place, information dissemination flows through multiple channels, social media, government websites, and both national and regional private outlets. Producing quality content, he added, requires influential resources: influencers, YouTubers, IT specialists, and a dedicated news management team.
Drawing on his experience as a Flinders University alumnus, Prof. Mas’ud shared 10 management tips for building a “super team”: 1) Your team must be strong. 2) You must have great balance. 3) Momentum is key to performance. 4) You must be flexible. 5) You must practice. 6) Mutual support is essential. 7) Everyone must play their role. 8) What you accomplish may look astonishing to outsiders, but you know it comes from a lot of hard work. 9) Everyone needs to be in sync. 10) Great teams have a story to share.
