Indonesia
Master in Management (MM) program at Universitas Islam Malang (UNISMA) recently held a guest lecture on Saturday (March 18), attended by approximately 50 students from cohorts 2021/2022 and 2022/2023.
Several full-time lecturers from Master in Management Program also attended the event, which took place from 9:00 AM until completion in the East Java Study Center Room on the 3rd floor of the UNISMA Graduate School Building.
The event was also attended by the Head of Management Master’s Program, Dr. Pardiman, S.E., M.M., as well as the Director of Unisma Postgraduate Program, Prof. H.M. Mas’ud Said, M.M., Ph.D. M.M., Ph.D., and the guest lecturer for this session was a guest from Surabaya, namely the General Manager of PT. iForte Solusi Infotek, Lidyawati Mustafa, along with a team from the Surabaya City Branch Office. This guest lecture featured a very interesting and relevant theme, namely: “Best Practice Marketing Innovation”.
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In his remarks, Dr. Pardiman, who is also the Program Coordinator for Masters in Management, expressed his deepest gratitude to Ms. Lidya for her willingness to share some of her experiences with the students.
“Thank you to Ms. Lidya; may blessings be upon us all. Although I am not a marketing professional, I will also strive to learn from what you will share later,” he explained.
Meanwhile, Prof. Mas’ud, in his remarks, outlined several key aspects of Unisma to the attendees. He noted that Unisma currently holds a significant position in East Java, and even nationally.
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“Therefore, it is a very good decision for students to choose studying at Unisma. Our campus is currently one of the best in Indonesia, ranked 44th nationally, and is the top-ranked private university in the country. Soon, Unisma’s postgraduate program will also sign an agreement with Al-Azhar University,” Prof. Mas’ud stated proudly.
“We will bring the prestige of Al-Azhar to East Java, specifically to Unisma,” he emphasized again.
The Professor of Social Sciences and Public Administration also noted that the theme presented this time is highly relevant to the increasingly advanced era we live in today. He also expressed gratitude to Ms. Lidya for taking the time to join the students.
“The theme chosen and the guest invited this time are truly outstanding. Marketing Innovation will remain relevant for as long as we need it. Therefore, let’s participate in this event wholeheartedly,” he said.
Marketing Innovation
Following Prof. Mas’ud’s opening remarks, Ms. Lidya then had the opportunity to share her career journey and experiences over more than ten years working at various companies, starting from a Customer Service role and eventually rising to the position of General Manager.
“The point is, if someone asks you to take on a new position, it means your superiors can see the hidden potential within you. That’s where you’ll eventually shine. The key is to just go for it and have confidence,” concluded Ms. Lidya.
She also emphasized that one must constantly cultivate personal value, as what we sell is a reflection of ourselves. “Align yourself with the people you wish to meet. The key to becoming a skilled marketer is not just to sell products, but to build as many friendships as possible so that others feel comfortable being friends with you,” she concluded.
“Don’t Sell, Just Make Friends”
Lidyawati Mustofa
The event was very enjoyable, as it was interspersed with sessions where Mrs. Linda’s fellow colleagues shared their experiences, as well as a Q&A session with several students, some of whom were already working (AAFR/PPS).
