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Today, Saturday, March 6, 2021, Unisma’s Master’s in Management program held a session focused on strategic planning. The event, titled “Guest Lecture & Workshop: Designing of Strategy,” took place at the East Java Studies Center room, Postgraduate Program, Universitas Islam Malang, featuring Sugeng Waluyo, MM., CWM, Chairman of the Malang Consulting Group. The session drew participation from Master’s in Management students and alumni alike, both online and in person.
Ahead of the presentation from the Malang Consulting Group Chairman, Postgraduate Director Prof. M. Mas’ud Said, PhD, delivered opening remarks, explaining why the program had invited Sugeng Waluyo to speak.
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He stressed the need for accelerated, more efficient use of resources of every kind, financial, human, and technological, as a core element of strategic planning. “Trust that what we’re doing here is part of a broader quantum leap acceleration, compressing what would normally take 10 years down to 5, or even 3 if necessary,” he said.
The Postgraduate Director delivering opening remarks at the Guest Lecture
Sugeng Waluyo’s presentation, titled “Setting Goals and Business Planning,” aimed to help participants understand the value of goal-setting and business planning, develop SMART targets (drawing on SWOT, PEST, and STEER frameworks), and formulate concrete business objectives through structured planning.
Opening his presentation, the Malang Consulting Group Chairman defined goal-setting as the process of establishing clear objectives and targets, noting that a goal represents the object of an action, while goal management focuses on achieving successful performance outcomes.
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The session then moved into a hands-on business goal-setting exercise, beginning with drafting a written business objective statement, followed by visualizing that objective, and concluding with forecasting future revenue projections. (RED/AL/PPS)
