Masters in Management Prepares Students with Strategic Planning Skills

Today, Saturday March 6, 2021, the Masters in Management prepares students with strategic planning skills. The agenda entitled Guest Lecture & Workshop on Designing of Strategies was held in the East Java Study Center Room at Unisma. This guest lecture presented the Chairman of Malang Consulting Group, Sugeng Waluyo, MM., CWM. This agenda was attended by all students and alumni of the Masters in Management online and offline.

Before the explanation from the Head of Malang Consulting Group, the director of graduate program, Prof. M. Mas’ud Said, PhD delivered a speech. In his speech, the Professor of Government Science stated the reason why he invited Mr. Sugeng Waluyo.

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He said that there must be acceleration and efficiency in using any resources e.g financial resources, human resources, and technological resources as an element of strategic planning. Believe in me that what we are doing is part of the quantum lead acceleration of what we should have done in 10 years, we should shorten it to 5 years or even 3 years.

The graduate director is delivering Guest Lecture welcoming speech 

Sugeng Waluyo delivered material entitled goal setting and business planning. This material aims to understand the benefits of goal setting and business planning  to achieve SMART (Specific, Measurable, Achievable, Relevant and Time-based) targets (SWOT Strength, Weakness, Opportunities, Threats), PEST (Political, Economic, Social and Technological), STEER) and to be able to make business goals by making plans.

Sugeng Waluyo, Chairman of Malang Consulting Group, delivered the guest lecture material.

In the beginning of the presentation, the head of Malang Consulting Group explained the meaning of goal setting. Goal setting is determination of process and objectives. Goal is the object of action. Goal setting management  is to achieve successful performance.

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The next  is practicing making business goals. It begins with the step of making a written statement of business goals, then visualizing them and lastly making forecasts of future earnings. (RED/AL/PPS)